The word for danger is the same as opportunity in some Asian languages. There is a very dangerous future ahead in MR but for those who understand and embrace change there will be some amazing opportunities.
We have been hearing about it for years that the MR business is going to dramatically transform. But now it is actually happening. We hear clients saying that 80% of the MR they are doing now uses questions/surveys and that in just 2 years time that will fall to 20%! Now that is a big change.
There are many questions and implications that Canadian market researchers need to consider as they plan for the future.
Michael, and likely a client or two, will answer these questions with case study examples and several technology demonstrations in an exciting 18 minute talk. Michael is Senior Vice President at Hotspex Inc., a Canadian based MR consultancy that is focused on helping brand builders build their brands. Hotspex works in over 25 countries around the world with 15 of the top 20 global advertisers. Hotpsex is the 15th most innovative MR company in the world and the 2nd most innovative that is privately held.