Fewer resources, more data and shorter release cycles – these are the realities faced by so many organizations today. Research is about more than just providing numbers but with the desire of so many to have tailored data at a moment’s notice, sometimes it feels like providing numbers is all that we have time for. Finding ways to balance ‘getting the numbers’ with providing insight, perspective and context to those around us is paramount for any team.
In this presentation, CBC and the Media Technology Monitor will discuss some of the strategies and tools that we have begun to incorporate as part of our internal strategy to streamline data dissemination in an effort to provide data and insight at all levels of the organization. Through the use of such tools as the MTM’s Data Analysis Tool (DAT) and Trending Tool as well as Dapresy powered dashboards which allows CBC to disseminate ratings and financial data, survey research and more to users across the corporation and beyond, we are finding new ways to provide what we like to call mass personalization.
The foremost reason why attendees of the MRIA conference should attend ‘The Art of Mass Personalization in Today’s Workplace’ is that it’s going to be a dynamic and interesting presentation. By the sheer nature of the self-service tools we will be presenting, attendees will be able to sit back and be both informed and entertained by a visually stimulating presentation which tackles the topic of data dissemination in a new and interesting way. Furthermore, by leveraging the broader interest so many of us have in topics such as the social networking, cord-cutting, Netflix and the Internet of Things through the Media Technology Monitory (MTM) data, participants will be engaged by the topic and the method of delivery.
Further, this is a topic that deals with a reality which so many of us face within our day to day lives. Staff cuts, reams of data, expectations of more being provided with less – these experiences are not unique to suppliers, clients, researchers or marketing professionals. They are experiences which virtually all businesses large and small face in today’s fast paced world. For that reason, the relevance of this topic is both timely and of broad interest for conference goers.
With greater pressures on the time of researchers, we will give concrete examples of how we are trying to balance the desire for mass personalization with resource minimization as well as encouraging attendees to think about the information they produce in new ways – not just as numbers but as point of contact with the users. How can we present data to our clients so that it’s easy to unpack, leaves users with the insights they need in a timely manner and serves the needs of many while requiring the resources of few?
As a result of this session, we want participants to walk away with concrete examples of how they can harness new tools and new ways of thinking to simplify their data and information dissemination and get users to engage with the content they produce.
|Andrea Sharkey, PhD.
Manager of Market Insights, CBC/Radio-Canada
Andrea currently manages survey research for CBC/Radio-Canada's corporate office. As such, she has overseen the development of the pan-Canadian Media Technology Monitor (MTM) survey which interviews 12,000 Canadians annually concerning their adoption and use of media technology and activities. She has a PhD in sociology with a focus on youth engagement.