Friday, June 3, 2016
9:40 - 10:30 AM

Panel - People as Proxy

There is an exciting wave of young professionals, who I believe are going to take the business world by storm and knock down the doors the generation before have only managed to edge open.  This next generation while they are exciting, they threaten to make those who are not as advanced feel like they are playing catch up to keep up.   They are nimble and move at lightning speed and their use of data and insight is no exception.

One area in which they are leading is by administering the successful union of primary consumer insights and big data.  They either work for companies that have developed or are developing large composites of data used as revenue generators, to glean insights to grow their own business and for their business partners and clients. 

By successfully synthesizing sources and mass amounts of data the pictures being developed of the world are moving from the traditional 2D flat-screen to HD, 3D.  We have a lot to learn from this next generation and their use of primary consumer research and big data.

Mark Scattolon
Founder, Hangry

Mark is an award-winning marketer with over 7 years of marketing, strategy and branding for Fortune 500. In 2010, Mark was the winner of Canada's Next Top Ad-Exec, jumpstarting his career as a marketing consultant for General Motors coming out of school.

He spent his last 3 years at Mosaic Marketing leading the largest portfolio of brands under Labatt Canada and ABInBev Global, bringing to life top campaigns from Budweiser Red Lights to Stella Artois' "Sensorium."

His experience in marketing to Millennials is critical to our target of the higher-education space. Mark is the creative branding guru behind our powerful brand and leads business development and strategy with 6 years of experience.


Sean Copeland
Director of Research Student Life Network & Parent Life Network

Sean Copeland is a collaborative leader, retail and technology enthusiast, and certified marketing research professional, known for nurturing client relationships, identifying opportunities, and delivering measurable results. He has over 7 years of experience with research design, selling, implementation, and management across B2B, shopper and consumer research projects using both qualitative and quantitative methodologies. With a focus on providing strategic insights, Sean spent the first 5 years of his career working for research suppliers in Canada, including R.A. Malatest & Associates, Ipsos Reid, Environics Research Group and Abaus Data. He has directed hundreds of research projects for clients in consumer goods and retail, loyalty and CRM, communications and public relations, travel and tourism, financial services, among others.

In 2011 Sean obtained the Certified Marketing Research Professional (CMRP)


Evan Lyons
Business Intelligence Analyst, Interac Association

I am a dedicated and infinitely curious individual applying a diverse skill set as I transition from the academic world into a corporate environment. Having completed an Honours Bachelor in political science and an MA in international relations I feel that my diverse skill set of being an analytical and critical thinker, extensive experience with qualitative and quantitative research methods and being an adaptive learner will serve me well in a variety of professional environments. Through experience with market research, pricing sensitivity, pharmaceutical competitor analysis, healthcare forecasting, payment systems and business intelligence analysis, I would be an asset to any financial business intelligence or healthcare research team.

My current goals include developing my career in finance and research, which in turn will allow me to expand my personal knowledge and skill set. As well I strive to help my community by being actively involved and living a healthy, happy, well-balanced life.


Anil Saral
Co-founder, Peasy Par

Anil Saral is a Master of Engineering Entrepreneurship and Innovation candidate at McMaster University. He is co-founder of Peasy Park; an early stage start-up for a parking application.

Prior to joining McMaster University, Anil gained experience in Sirena Marine (The first and biggest serial yacht manufacturer in Turkey) as Warranty Administrator. He also co-founded a yearly 1.5 M € turnover company that provides exclusive after sales for luxury yachts in his senior year in college and made a successful exit.

Passionate about opportunities that improve life quality for his community; Anil also worked with Youth for Habitat International Network to provide computer education for the youth in impoverished cities in Turkey.

He holds a Pre-MBA diploma from Thompson Rivers University in BC and Bachelor’s in Electronic and Communication Engineering from Halic University in Turkey. 

In his spare time, Anil enjoys sailing and travelling.


Ariel Chernin - Panelist
Associate Director, Analytics & Insights, LoyaltyOne

Ariel is a research and analytics professional with extensive experience in the retail, CPG, and financial services sectors. A social scientist by training, she received her Ph.D. in communication from the University of Pennsylvania and completed a postdoctoral fellowship at Children's Hospital Boston and Harvard Medical School. Prior to joining LoyaltyOne, Ariel acquired expertise in quantitative and qualitative market research methods while working at Vision Critical.