Thursday, June 2, 2016
3:30 - 3:50 PM
Ted Talks - Jolliet

Embracing the Changing MR Landscape through Innovative Partnerships

The need for faster, cheaper and better research is changing the marketing landscape. Marketers need insights faster than ever before for many business decisions, which means the marketing research community is striving to deliver faster, more affordable research – without compromising the integrity of the methodologies.

As Canadian and global research agencies try to respond to the need for speed, new technologies like research automation are emerging as a growing trend in the industry. On a global scale, TNS has been exploring the automation of research for almost a decade. So when Delvinia was looking for a research company to participate in an R&D project on research automation, TNS Canada was an obvious fit.

In this session, Raj Manocha, Executive Vice President of Delvinia, and Margot Acton, Senior Vice President at TNS Canada, will share the story of how the two companies partnered to undertake an R&D project that led to the development of the Methodify platform. They will share lessons learned from their respective roles in undertaking this R&D project, their perspectives on the need to embrace innovative partnerships to adapt to the changing MR environment and how research companies that are struggling to evolve can embrace innovation.

Interest Statement:
This session will highlight the importance of embracing innovation through partnerships, the potential of new technologies - such as research automation platforms, and their impact on the future of the market research industry.

As a result of this session, participants will:

  1. Gain an understanding of how innovative technologies like research automation platforms are affecting marketing and marketing research.
  2. Gain a new perspective on innovation and R&D, research automation, and the implications for the industry.
  3. Understand the need to embrace innovative partnerships and alternatives to traditional research methods.

Raj Manocha
Executive Vice President, Delvinia

As Executive Vice President of Delvinia, Raj leads the sales and commercialization efforts across Delvinia's business units. When a new product or business is ready for market, Raj leads the company's sales and operations teams in commercializing the venture. Since joining Delvinia as Director of Sales for AskingCanadians in January 2011, Raj has played a pivotal role in building the AskingCanadians brand across Canada and in growing AskingAmericans, which provides market researchers in the United States with an end-to-end North American-based solution for all of their data collection needs. With more than 10 years of experience in online market research, Raj is focused on growing these business units, building their internal teams, and continuing to develop relationships with current and new clients.

 


Margot Acton
Senior Vice President, TNS Canada

Margot is Senior Vice President, Brand & Communication lead for TNS Canada. Margot has over 20 years’ experience in Public and Private sector research and has led some of TNS' largest market measurement, public opinion and brand and communication projects. Margot oversees research for leading brands in Canada, and globally, in the CPG, automotive, airline and alcoholic beverages categories. In this capacity Margot provides strategic consulting guidance around opportunities for brands to grow equity, to differentiate in meaningful ways, to engage consumers emotionally and, ultimately, to grow share and profitability.