SVP and CMO, McDonald's
Antoinette Benoit joined McDonald’s Restaurants of Canada Limited as Senior Vice President and Chief Marketing Officer in March 2014. Prior to joining McDonald’s Canada, Antoinette held the position of Vice President, Strategy & Insights at McDonald’s Europe. In this role, Antoinette was a member of McDonald’s European Management Team and Chair of the European Strategy & Insights Leadership Team.
Senior Vice President, McDonald's
Tara Naz joined McDonald’s Restaurants of Canada in May, 2015 as Director, Strategy & Insights. Tara is a seasoned and award winning Consumer Insights professional with 20 years of industry experience across the United States and Canada. She has spent her career working on iconic brands like McDonald’s, McCafé, Maxwell House Coffee, Cracker Barrel Cheese, and Crystal Light Beverages as well as start-ups like Balance Bar Energy Bars, Tassimo Single Serve Coffee and Tazo Tea.
Tara is the recipient of 5 David Ogilvy Awards and 3 Market Research & Intelligence (MRIA) awards in recognition of her ability to activate consumer insight into impactful marketing programs. Tara has a Master’s Degree in Market Research from the University of Wisconsin-Madison Nielsen Center for Marketing Research.
Tara and her husband, Sonny, have two Happy Meal loving children, Chloe, 6, and Sophie, 3.