Program


Wednesday Program
Thursday Program
Friday Program
 

Wednesday Program

Wednesday, June 1, 2016

 

Time
Session

5:30 - 7:30

Trade Show Reception
Exhibit Hall
Sponsored by Ipsos

9:00 - 11:00

RAC Corporate Member Reception
L'Atelier d'Argentine Downtown

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Thursday Program

Thursday, June 2, 2016

 

Time
Session
Main Session - Hall / Ballroom

7:30 - 8:10

Breakfast

8:10 - 8:15

Welcome Remarks
Julie Sylvestre

8:00 - 10:30

Student Competition Rounds
Marquette/Jolliet/Duluth/MacKenzie
Sponsored by Logit

8:15 - 8:35

Opening Remarks and Introduction of Keynote
Rob Myers, Ipsos Canada

8:35 - 9:35

Opening Keynote
Jeremy Gutsche, Trend Hunter

9:35 - 9:40

Introduction to Panel
Scott Megginson, Millward Brown

9:40 - 10:30

Panel - Privacy Breaches: Blood in the Water?
LMS ProLink

10:30 - 11:00 BREAK
Exhibit Hall
11:00 - 12:00 Student Competition Finals
Judges TBA, Logit
Sponsored by Logit
12:00 - 12:55 LUNCH
Exhibit Hall
1:00 - 4:30 Elevator Pitch Competition
Matapedia room

Concurrent Sessions
Ted Talks - Marquette

1:00 - 1:20

Classified: Research that integrates to Innovate
Susan Seto, Environics, Marc Hade, Kijiji Canada

1:30 - 1:50

A Stitch in Time
Mary Logan, Research and incite, Anthony D'Aprile, Mark Anthony Brands, Jennifer Tilk, SSI

2:00 - 2:20

Applied Anthropology: A Thinking Revolution
Johanna Faigelman, Human Branding, Sarah McNab, Human Branding and Kathleen McClean, McCain Foods Canada

2:30 - 2:50

More than Buzz & Sentiment
Eric Villain

2:50 - 3:25 BREAK - Banana Bread Anyone? Fairmont's Famous Treats
Sponsored by Environics

3:30 - 3:50

Ask First, Listen Later
Lori Reiser, Advanis

4:00 - 4:20

MR Gets its Mojo Back
Mark Wood, TNS

Ted Talks - Jolliet

1:00 - 1:20

Beyond Technology: Creating Business Impact
Yvonne Brouwers, Illumina Research Partners and Linda Di Luzio, Bell Canada

1:30 - 1:50

The Most Coveted Employer Brands in Canada – A case study on the impact of brand equity on employee recruitment
Luc Durand, Ipsos

2:00 - 2:20

Taking the Plunge: Alberta's energy regulator goes online
Kim Blanchette, Alberta Energy Regulator

2:30 - 2:50

How Building Stress Resiliency Leads to Successful Careers
Jonathan La Greca, Hotspex

2:50 - 3:25 BREAK - Banana Bread Anyone? Fairmont's Famous Treats
Sponsored by Environics

3:30 - 3:50

Embracing the Changing MR Landscape through Innovative Partnerships
Raj Manocha, AskingCanadians, and Margot Acton, TNS

4:00 - 4:20

Measuring Economic Value Using Administrative Data
Nancy Radman, Destination BC

Ted Talks - Duluth/MacKenzie

1:00 - 1:20

Danger ahead … Or is it opportunity?
Michael Dorr, Hotspex

1:30 - 1:50

Definition of Madness: Digital Advertising
Sharon Flynn, Millward Brown, Joe Amati, Kellogg Company

2:00 - 2:20

Down with top two box scores
Michael Edwards, Dig Insights and Parul Verma Coca-Cola Ltd.

2:30 - 2:50

ATB Goes All In
Tawnya Crerar, ATB Financial and Anne Coulter, rsg

2:50 - 3:25 BREAK - Banana Bread Anyone? Fairmont's Famous Treats
Sponsored by Environics

3:30 - 3:50

How Canadians Use Mobile Search
Andrew Assad, Google, Dan Miller, Nielsen

4:00 - 4:20

Native Advertising x Millennials = Happy Marriage!
Matt Orsini, MindGeek

 
4:30 - 12:00 Main Ballroom

4:30 - 4:35

MR Sushi Bite
Amelia Roblin, Trendhunter

4:35 - 4:40

Introduction of Keynote
TBA, Research Now

4:40 - 5:30

Keynote
Thierry Bransi, Metro Richelieu Inc.

5:30 - 5:45

Let's Make A Deal
Roy Gonsalves, AskingCanadians

6:45 - 7:30

Champagne Reception
Brought to you by Ipsos

7:30 - 10:00

Gala Awards Dinner
Hosted by Carolyn O'Keefe, MRIA Chair, TBA, Leger
Sponsored by Ipsos and AskingCanadians
Excellence Awards Sponsored by Leger

10:00 - 12:00

After Party
Sponsored by Ipsos and AskingCanadians

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Friday Program

Friday, June 3, 2016

 

Time
Session
Main Session - Hall / Ballroom

7:30 - 8:00

Breakfast

8:00 - 8:05

Welcome Remarks
Kara Mitchelmore

8:05 - 8:10

MR Sushi Bite
Amelia Roblin, Trendhunter

8:10 - 8:30

Introduction of Keynote
Adam Froman, CEO, AskingCanadians

8:30 - 9:30

Keynote
Antoinette Benoit, SVP and CMO, McDonald's
and Tara Naz, Senior Vice President, McDonald's

9:35 - 9:40

Introduction to Panel
Juliann Ng, Vice President GfK Canada

9:40 - 10:30

Panel - People as Proxy
Moderated by Melanie Kaplan, rsg

10:30 - 11:00 BREAK
Exhibit Hall
11:00 - 11:05 Introduction of Elevator Pitch Winner
TBA
11:05 - 11:25 Elevator Pitch Competition Winner Presentation
TBA
11:25 - 11:30 Explanation of Break, Lunch and AGM Details
Julie Sylvestre
11:30 - 12:00 Set Up for AGM
12:00 - 12:55 AGM/Picnic Lunch
Carolyn O'Keefe, Mark Wood, Tricia Benn, Kara Mitchelmore

Concurrent Sessions
Ted Talks - Marquette

1:00 - 1:20

Enhanced Ethnography Approach
Lang McGilp, Insightrix, and Corey Michael, The Marketing Den

1:30 - 1:50

Mobile Studies in Latin America
Bruno Paro, NetQuest

2:00 - 2:20

Next Stop: Data-Driven Customer Service
John Crockett, Environics and Viktoriya Artemyeva, TTC

2:30 - 2:50

Vive la Difference - Different is not wrong
Melanie Drouin, Research Now, and Annie Petit, Peanut Labs

2:50 - 3:25 BREAK - Let's All Go to the Lobby: Movie Treats
Sponsored by Vision Critical

3:30 - 3:50

Mass Personalization in Today's Workplace
Andrea Sharkey, CBC

4:00 - 4:20

Generating Insights from Traveller Reviews
Ryan Staley, Destination BC

Ted Talks - Jolliet

1:00 - 1:20

Neuromarketing Meets Traditional Quantitative: The Future?
Christian Bourque, Leger, Alexandre Tellier, imarklab

1:30 - 1:50

The Rise of Branded Content
Dave Smith, Ipsos

2:00 - 2:20

Project 72: The Millennial Experience
Daniel Berkal, The Palmerston Group, Axel Bedikyan, Cirque du Soleil, Elana Gorbatyuk, SID LEE

2:30 - 2:50

Upgrading Research to First Class
Vincent Lefebvre, AIMIA, and Dominic Atkinson, Dig Insights

2:50 - 3:25 BREAK - Let's All Go to the Lobby: Movie Treats
Sponsored by Vision Critical

3:30 -3:50

Small Population, Big Needs
Shannon Bennett, Phase 5, Tracy Torchette, Canadian Cancer Society

4:00 - 4:20

Putting Purpose Back into Special K
Richard Holmes, Kellogg's, Paul Gareau, Millward Brown

Ted Talks - Duluth/MacKenzie

1:00 - 1:20

Touch to Sell: Neuromarketing's Full Toolkit to Captivate the Senses
Diana Lucaci, True Impact

1:30 - 1:50

From "Survey" to "Engagement": A Journey of Research and Organization Evolution
Claude André, Government of Ontario, and Amy Charles, Ipsos

2:00 - 2:20

MacLean's University Reputation Survey Evolution
Elizabeth Hall, Rogers, Zane Schwartz, Maclean's, and Mikolaj K. Grzywacz, Rogers

2:30 - 2:50

Research at Breaking News Speed
Selin Sheppard, /newsrooms

2:50 - 3:25 BREAK - Let's All Go to the Lobby: Movie Treats
Sponsored by Vision Critical

3:30 - 3:50

Stop the Research Rip Off!
Caroline Wilson, Vireo Research

4:00 - 4:20

Retail Research Reboot (Quanti-Qual)
Cedric Painvin, Canadian Tire, Marcie Connan, Dig Insights

 
4:30 - 12:00 Main Ballroom

4:30 - 4:35

MR Sushi Bite
Amelia Roblin, Trendhunter

4:35 - 4:40

Remarks and Introduction of Keynote
Julie Sylvestre, Vision Critical

4:40 - 5:25

Closing Keynote
Ray Poynter

Sponsored by Vision Critical

5:25 - 5:30

Closing Remarks & Intro to 2017 Conference
Kara Mitchelmore

5:30 - 5:45

Let's Make a Deal
Roy Gonsalves, AskingCanadians

6:30 - 12:00

Closing Party
L'Atelier d'Argentine Vieux-Port
Sponsored by AskingCanadians

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Wednesday Program
Thursday Program
Friday Program
 

 


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