|Carla Gail Tibbo
President and Founder, Incisive Marketing
Gail is the President and Founder of Incisive Marketing, a Vancouver-based management and marketing consulting firm. She has worked in the marketing research industry for many years, and served on both the national and the BC boards of directors. Gail was the first champion for building market intelligence into our association’s practice, essentially developing the “I” in MRIA. Through her efforts the MRIA developed its competence in market intelligence, and she created its first Market Intelligence course for industry professionals. She served as the first chair of the market intelligence committee. The association’s two business intelligence conferences were championed and chaired by her.
In her consulting work, she guides her clients to make insightful and effective use of market intelligence and market research. She has worked with a UN commission, Statistics Canada, and Compusearch Market and Social Research. Gail is also an educator, and an author. She is a Certified Management Consultant, holds an MBA and is a Certified Marketing Research Professional. She has served as a judge for our excellence awards for 4 years, and brings a wealth of experience with firms across many industries.