Arthur Poon
Customer Intelligence Analyst, Ceridian

Arthur Poon is a data intelligence professional extensive experience in B2B customer loyalty research and customer risk analytics. At Ceridian, Arthur oversees the overall customer loyalty survey processes as well as numerous other research processes that gauge both risk analytics and customer satisfaction. He champions the change in the CSR (customer side researcher) role in the industry from a more passive research role to an integrated role within the entire business. Prior to Ceridian, Arthur has worked at a research field house as well as in social media research, where he helped develop one of the first analytical reviews of a social media conversation index.

Arthur received his Bachelor of Arts in Anthropology from the University of Waterloo and graduated from the Research Analyst Post-Graduate Program at Georgian College.