Manager, Marketing & Market Research, CPA Canada
Paul has worked in market research for over 15 years, and has been Manager, Marketing and Market Research at the Chartered Professional Accountants of Canada (CPA Canada) for the past eight years. At CPA Canada, Paul manages studies on a wide range of areas such as: the state of the Canadian economy, financial literacy of Canadians and benchmarking for Canadian accounting firms. Prior to working at CPA Canada, Paul worked for 5 years as Customer Insights Manager at Sobeys, and 4 years with Market Probe Canada. Paul is a member of the MRIA's Professional Development and Certification committee, an associate editor for MRIA's Vue Magazine, a holder of the CMRP designation and an active market research blogger on his site paullong.ca.