|Tawnya Crerar, CMRP
Director of Client and Marketing Research, ATB Financial
Tawnya began her marketing research career in Toronto after graduating from Cape Breton University with her BBA. She started her career in pharmaceutical research, followed by CPG, Financial, Telecom, and B-2-B. After spending almost a decade in Toronto, she moved to Alberta and took on marketing research leadership roles within the Technology and Financial industries. She loves working for ATB and leads what she calls “the best in-house research team in Canada”.